Marie-Pierre Casey

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Between her roles as mayor and teacher in the small village of Kerguen, Alice's days are very full. When an unexpected new student, 60-year-old Emile, finally decides to learn to read and write, her daily life threatens to become unmanageable. Especially since Alice will also have to save her village and her school...

A story of friendship between a young convict who is forced to work in a retirement home and a group of crazy old people. Together they organize their escape.

Joe and Averell are the eldest and youngest of the four Dalton brothers, the worst outlaws in Wild West history...

If a husband cares about his wife, it is because he loves her without a doubt... With all the feelings that love entails, such as tenderness, sex... and the instinct of ownership. So if another man tries to take this woman from him, our husband has only one thought in mind, revenge, because it is jealousy that drives him. In the end, we will have to find out which of these two feelings leads the world... sex or jealousy, or maybe both at the same time!

André Doirmot, colloquially called "the father André," is the quack of Montgarçin village and its surroundings. Well known and appreciated by all, he continued the family tradition. André will be required to treat and cure the leader of a Japanese trust and his nephew. The Japanese then decided to market a new product: the elixir of Father Andrew. The figure of the brave French peasant invaded the screens, posters are put up, the commercials are made in Japanese, English, American, Arabic and even Russian! But father André lost his beautiful serenity.

After a car accident, a twelve years old boy had to take care of his younger sister and their dog as they are lost in the Moroccan desert.

Shortly after Elle Wieck moves to a small French village, she begins dating Pin-Pon, a quiet young mechanic who has grown obsessed with the beautiful newcomer. But Elle has her own reason for the relationship...

A film producer on the verge of ruin decides to make an erotic film.

A young journalist uncovers an assassination disguised as a suicide, linked to an American multinational seeking to dominate French industries. Determined to expose the truth, he races against time to gather evidence before more lives—and his own—are at stake.

Guy is fired from is job, and asks to stay with his friend and his girlfriend in their apartment. The longer he stays, the more disaster he creates.

Ambitious Emma Eckhert successfully makes her way into a world previously reserved for men: that of high finance. She quickly becomes popular with small savers, but leads a scandalous life that will cost her.

“Each of you is an ambassador, and we are sure that each of you will be the best ambassador of our country.” This is how the film begins; a speech to emigrant workers for France. Salah left his three sisters and his mother to become an ambassador, going to work on a Defense site, wading in the mud, he works with a jackhammer. Salah wanders in search of work and housing. Coming up against racism from the owners claiming the respectability of the building and the good neighborhood, he finds himself in a hotel in the Goutte d'Or district. The body of Mehdi, friend of Salah, was found in the Canal Saint-Martin, murdered by a fascist commando, and Ali died of a bullet, killed by a racist janitor. Faced with crimes that remain unpunished, Salah and his friends organize, unite with the French working class to defend their lives and their right to work.

Mario, the head of the Mafia in France, has just been mortally wounded. His "companion" decides to find him a successor, before the New York "organization" appoints one. She instructs her two bodyguards to take on anyone who likes money, doesn't have any and, above all, doesn't want to work too hard - in short, "the average Frenchman"... They discover Léon Bonnet, a representative of "magic crosses". They send him gifts: champagne, weapons (a mistake...), a ring for his fiancée, and a meal worthy of the finest gourmets. In return, they take him to Mario's dying bedside, and have him sign over the estate. It's then that Leon, with his angelic good looks, restores order within the Mafia, surprising all his adversaries with his manners, and outwitting the police...

Malisard is a reporter at "Soir de Paris", his colleague Prévot is a photographer. Together, they roam the streets of Paris.

Anne and Pierre work in the same company, they date but do not consider a long-term relationship until Anne learns that she is expecting a child. Having already had an abortion, she fears repeating the experience, so Pierre proposes to marry her.

A group of pensioners, exasperated by the Social Security strike, meet Chalupot, a former paratrooper and ex-priest who has just been released from prison. He encouraged them to form the M.L.V. (Mouvement de Libération des Vieillards) and organize demonstrations. But as Chalupot is arrested and locked up, the pensioners plan to hold up the Social Security.

In August 1952, a family of British tourists is found by the roadside in Haute Provence, brutally murdered. In the ensuing, very public, investigation a local landowner, 75 year old Gaston Dominici, is arrested for the murders, having been denounced by his sons. Under police interrogation, Dominici confesses to have killed the family and it looks certain that he will be charged, tried and sentenced to death. But then the case begins to collapse. The old man retracts his confession and the lack of evidence against him becomes apparent…

Benoît, a young provincial, arrives in the capital. He has left his family (mother, wife and child) in his native Charente. But for him, the difference in the standard of living is trying, and he loses his bearings among this crowd of anonymous people. A young woman, Myriam, crosses his path. But the encounter is short-lived, and Benoît returns home. A tragedy has occurred.

This variety show, with its new concept, is presented as a musical comedy. Having formed an orchestra, a group of young people perform in the courtyards of an old Parisian neighborhood, hoping to earn some money. But no one listens to them. All the tenants of the building are glued to their television sets. Only one mysterious man takes an interest in the group and offers them a box of magic matches.

A secret agent is murdered by his jealous wife who mistakenly interprets his absences from home as acts of infidelity.

The mind of Pierre Bérard, a successful middle-aged architect, is torn between his unstable present with Hélène, his younger lover, and his happy memories of the past with Catherine, his ex-wife; but his true destiny awaits him at a crossroads on his way to Rennes…

Jean-Claude is a student, with Didier, at the Ecole des Hautes Etudes Generales where Violaine, Didier's sister, is a professor of sociology. These young people belong to this upper-class, snobbish bourgeoisie.

The old Valmorin died 200 years ago. The notary tells the family about the inheritance: the one who is terminally ill will receive the money. They all try their luck with getting ill before the other so one family member pretends to be deaf, another pretends to have a terrible back ache and so on...