Scott Harper

Advertising is inescapable. It covers public spaces, punctuates the airwaves and fills our personal screens with a sole purpose: to influence our behaviour. It has evolved and adapted to each technological wave, from print to TV and the Internet, selling everything from shampoo to politicians. From Madison Avenue to Silicon Valley, Scott Harper deconstructs advertising’s pervasive presence through a comprehensive and engaging look at the dynamic changes it has made over the past half century—shifting from “mad men” to “math men.” Every mouse click and swipe makes caveat emptor ever more urgent and difficult. As Big Data provides an exciting new frontier for industries to target their campaigns to individuals, the era of splashy billboards and catchy jingles may have given way to a much more sophisticated means of tapping into our subconscious. What happens when companies know you better than you know yourself?

A journalist named Lee Custler (William Katt) is out jogging when a flying object passes behind him and crashes. Sheriff Joel Armstrong (Collin Brock) picks him up and they go to check it out. They find an abandoned caravan close to where the object crashed. As they discover the object and realize it is a spaceship, an Alien emerges. The Alien (resembling a giant spider with a lizard-like head and torso) then chases them, after which Lee flees to the car. However Armstrong makes a stand, trips, falls and is killed by the Alien that then leaves. A terrified Tammy finds Lee and they call the local authorities but their car is destroyed by the Alien.

A team of soldiers must stop a giant, bloodthirsty crocodile from reaching a nearby city, while trying to avoid being a meal for the beast themselves.